A new generation of chicken consumers has emerged. It’s called Generation Z, and its members are presently between the ages of 2 and 22.
But this generation is not like the one before them, the Millennials. Generation Z – also more simply known as Gen Z — has its own values, its own defining moments, and its own behaviors, according to Maria Bailey, CEO of BSM Media.
BSM Media is a full-service marketing and media firm known for connecting brands with consumers through innovative and organic outreach program, and Bailey has been credited by Ad Age for creating the “mom marketing” niche. Bailey will discuss her views on Generation Z moms and ways the chicken industry can better connect with them at the 2019 Chicken Marketing Summit, to be held July 21-23 at the Belmond Charleston Place in Charleston, South Carolina. Read more
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