The National Chicken Council (NCC), the United States’ oldest and largest national association representing the U.S. broiler chicken industry (chickens raised for meat), today rolled out a set of industry-wide standards for broiler chicken welfare – the “Chicken Guarantees.” The standards are launched as part of NCC’s Chicken Check In program, which serves as a resource for consumers to get the information they are seeking about how meat chickens are raised.
“NCC and its members remain wholly committed to advancing chicken welfare, continuous improvement and consumer choice,” said Ashley Peterson, Ph.D., NCC senior vice president of scientific and regulatory affairs. “But consumers today are constantly being bombarded with negatives on labeling – no preservatives, no hormones, no additives, no this, never that. Through our Chicken Guarantees, we want to provide the baseline principles that always hold true, no matter what chicken you eat.” Read more