Demand for meat has increased, and Americans are expected to consume about 219 pounds of red meat and poultry per year. That’s the largest since around 2007, according to Mr. Robb. As demand increases, quality will be more important than ever before. But uncertainty centers around deals like the North American Free Trade Agreement and the US-Korea Free Trade Agreement. “We think that number could grow but it’s dependent on things like NAFTA,” Mr. Robb said. “A lot went right for cattle prices in 2017, but we’re still marketing calves against larger supplies.” Financial management is critical, Mr. Robb said, and will be more important as the markets change. Read more
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