06 NOV

More turkeys needed?

Generational trends may mean more Thanksgiving celebrations according to Meyocks survey.  The folks at Butterball1 might need to produce more turkeys in the future if generational trends hold. Consumers aged 34 and younger – who mostly represent millennials and Generation Z – are more likely than older Americans to celebrate multiple Thanksgiving dinners, but they are just as likely to include turkey on the dinner plate. In fact, 62 percent of younger Americans are planning more than one special Thanksgiving meal, compared with 38 percent of those aged 35 and older.  Read more

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