What’s for dinner tonight? There’s a good chance you don’t know yet, said David Portalatin, vice president and industry adviser for The NPD Group, Inc.

“The vast majority of Americans have no idea what’s for dinner,” Portalatin said during a June 11 presentation at the Sosland Publishing Purchasing Seminar in Chicago. “Our research tells us that as late as 30 minutes before dinner there will still be about 18 percent of you who don’t know the answer to that question.”

Solving that dilemma may be a key to growth in a stagnant market, he said.

While consumer retail spending is up, total food consumption may be flat to declining as the aging boomer population eats fewer meals. Annual meal occasions per capita dropped 3.8 percent to 1,473 in 2018 from 1,532 in 2008, according to The NPD Group.  Read more

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