It’s common for the public to think that broiler chickens are reared in horrific conditions in the US, but Danielle and Daniel Hayden have made it their mission to lead a change in public opinion for the better. Running a poultry and beef enterprise in Pilpot, Kentucky, with Mr Hayden’s parents; Joan and Martin, the young couple have installed a viewing room inside one of their poultry houses. As the first of its kind in the US, it’s leading the way for the industry to connect with the public.

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