New campaign shows agricultural partnerships and achievements

“One UC Davis” puts the spotlight on California in a new campaign that demonstrates how the university and its industry partners nourish the state with food, economic activity and better health. In the same way that “One UC Davis” celebrates the uniqueness of everyone connected to the university, “One California” recognizes our food and animal scientists, our students and alumni, farmers and ranchers and processors, and others working in California’s $45-billion-a-year agricultural industry. Further, the campaign looks to a future of continued innovation, increased productivity and healthier living – by way of UC Davis’ new World Food Center. “When someone asks, ‘Who will feed the world?’ – the answer is, ‘We will,'” said Roger Beachy, the center’s founding director, ever cognizant of a world population expected to hit 9 billion by 2050. Who’s we? UC Davis’ top-ranked College of Agricultural and Environmental Sciences, and School of Veterinary Medicine and their partners – the California Poultry Federation, for example. Its president, Bill Mattos, shares the California poultry story every day, including UC Davis’ significant contributions in disease detection and surveillance, among many others. Read More