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May 6, 2020

3 strategies to help chicken brands succeed during COVID-19

COVID-19 changed consumer behavior overnight, making it more important than ever for chicken brands to explore new approaches to connect with their customers. “Consumer patterns are changing like never before and this provides both challenges to supply chains and enormous opportunity to connect with an influx of new buyers to their brands,” said Richard Fielding, principal, Media Center of Excellence at IRI. “The time to act is now, nimble and creative marketing and communication strategies will reap significant rewards and also medium to longer term growth.” Read more