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May 20, 2020

6 chicken consumer trends that emerged during COVID-19

The COVID-19 global pandemic changed how – and where – consumers purchase chicken. “When you think about the massive and unprecedented changes we’re seeing during the global pandemic, new habits are being formed in the vast majority of households during the shelter-at-home more than any other time than in history,” said Richard Fielding, principal, Media Center of Excellence at IRI. Read more