Close

October 30, 2020

6 opportunities from COVID-19 for poultry industry

Some positive things have emerged amid the pandemic uncertainty that afflicts us. Let’s not lose the habit of seeing “the glass is half full” with these sips. Despite the international crisis caused by the COVID-19 pandemic, the poultry industry could see some opportunities. Those include:

1. Turn to virtuality

The need to limit physical interaction as much as possible, meetings and even the crowds of our internal and external events presents us with the challenge of really reinforcing the virtual tools of communication, promotion and sale. The issue goes beyond technological support; they are the people with specific responsibilities. Needed are adequate response times and innovation in the use of tools. Read more