The future is now: Measuring sustainability in the poultry industry

Sponsored: Whether you’re growing plants or raising livestock, food production plays a crucial role in environmental stewardship.

By Mike Brown

This article is sponsored by The National Chicken Council.

Whether you’re growing plants or raising livestock, food production plays a crucial role in environmental stewardship. If your industry is agricultural, you need to be committed to environmentally responsible and sustainable production practices day in and day out — for the sake of the natural resources around you, and the people and communities who rely on them.

Chicken is the No. 1 protein consumed in the U.S., with the average American eating 99.3 pounds of chicken in 2022. In fact, did you know that Americans will eat an estimated 1.45 billion chicken wings during the upcoming Super Bowl weekend? As producers of America’s favorite protein, the chicken industry is perfectly positioned to lead the way to a more sustainable future. Read more