The meat industry is at a crossroads.
Demand for red meat is still strong but rising costs and shrinking harvests are taking a toll. Consumers are feeling it at the checkout line. Retailers are fighting thinner margins and producers are left balancing efficiency, waste, and sustainability.
Amidst the rebalance, one protein’s meteoric rise is quietly facilitating growth, allowing it to take on King Beef as consumers’ protein of choice in the market.
In 2026, we may see poultry spread its wings and soar. Read more