The broiler sector could face a prolonged period of economic pressure as fallout from the war in Iran filters through feed costs and fuel prices. The effects of the conflict are unlikely to resolve quickly, with the biggest impacts on fertilizer-linked feed costs expected to materialize in 2027 and beyond, said Christine McCracken, executive director of animal proteins at Rabobank. Combined with persistently high fuel prices squeezing both operators and consumers, the industry should prepare for headwinds that will outlast the immediate news cycle, she warned.
McCracken will break down the key trends that will influence consumer behavior in the coming year when it comes to chicken including geopolitics and shifting supply-side dynamics at the 2026 Chicken Marketing Summit, scheduled for July 27-29, 2026 at the Innisbrook Resort in Palm Harbor, Florida. Read more