Animal activists will continue to target Generation Z

Three Big Ten college universities have committed percentages of their menus to be plant-based by specific dates. These commitments are a result of partnerships with animal activist group Humane Society of the United States (HSUS). Most recently, Penn State University committed to having 35% of its entrees be plant-based by 2025. The University of Michigan committed to converting over half (55%) of its entrees to plant-based and the University of Wisconsin-Madison established a plant-based target of 30%, both by 2025. Read more