Are you prepared for the chicken consumer of 2030?

How U.S. consumers buy, prepare and consume food has changed rapidly over the last few years. What forces will be driving change for the rest of the decade and what will consumers be looking for in 2030? At the 2022 Chicken Marketing Summit, scheduled for July 25-27, 2022 at the Château Élan in Braselton, Georgia, expert panelists will highlight and discuss emerging trends expected to impact chicken consumption in the next decade, including macroeconomic forces, the impact of Generation Z becoming primary shoppers for families and how ESG programs and welfare schemes like the Better Chicken Project may impact how poultry are raised, processed and marketed. Read more