Chicken marketers key to influencing the consumer narrative
The broiler industry needs to proactively elevate consumer engagement to keep chicken as the protein at the center of the plate in the future. Marketers and PR will play a […]
6 ways the Gen Z chicken consumer of 2035 may surprise marketers
As the poultry industry looks ahead to 2035, many are pinning their hopes on Gen Z becoming a major chicken-consuming demographic. However, a closer examination of this generation’s values, preferences […]
Air chilling predicted to increase in US processing by 2035
While the U.S. poultry processing sector continues to be focused on improving its efficiency and quality of its products, water consumption has also become a priority due to its direct […]
Bipartisan tax package blocked as senators head for exits
The Senate fell short as expected Thursday of the 60 votes needed to start debate on a $79 billion tax bill that would deliver financial relief to businesses and low-income […]
Analysis shows House farm bill $33 billion over budget
The nonpartisan Congressional Budget Office determined August 2 that the House farm bill proposal would increase deficit spending by nearly $33 billion. According to the CBO report, direct spending would […]
Chicken will continue to meet the needs of consumers in 2035
In the decade ahead, fast prep time, easy-to-prepare, single-serve packaging and other time savers will be priorities for Gen Z and younger Millennials who buy fresh chicken, according to research […]
Artificial intelligence could boost chicken marketing ROI
Artificial intelligence (AI) still has a ways to go, but offers several benefits to boost productivity and return on investment (ROI) for chicken marketers, Hana Bieliauskas, senior vice president and […]
US to spend $10 million to curb bird flu in farm workers, including vaccine push
The U.S. Centers for Disease Control and Prevention said on Tuesday it plans to spend $10 million to curb farm worker bird flu infections, including $5 million for seasonal flu […]
USDA moves to limit salmonella in raw poultry products
The Agriculture Department on Monday announced plans to limit salmonella in poultry products in the U.S., a proposal that officials say will keep contaminated meat off store shelves and lead […]
FAO urges immediate action as new variants of avian influenza threaten Asia and the Pacific
The Food and Agriculture Organization of the United Nations (FAO) has called for urgent regional efforts to combat a rise in avian influenza cases across the Asia-Pacific region. The appeal […]