Brands and Influencers: Reemerging emphasis on driving sales

When it comes to using influencers, 2020 has been the year of the pivot for many brands.  Three months ago, a key performance indicator in the influencer space-driving sales-had been supplanted by the desire to project the right brand message and not appear to be insensitive, according to a survey of 59 marketers and agency professionals by influencer agency Linqia. Read more