May 20, 2020

Companies need to change post-pandemic strategies

Companies preparing to navigate an uncertain post-pandemic future should reframe their thinking from recovery to regeneration, said Scott McKenzie, global intelligence leader at Nielsen. “Recovery is not a realistic word right now,” he said. “Regeneration speaks very much to a recalibration of what consumers will do and what companies will need to do in acknowledgement of the change that has come.”  Read more