Next month will mark the one-year anniversary of the first cultured meat products being approved for sale in the U.S. … and still there is no way for the average consumer to buy or try this novel food. Both Upside Foods (originally known as Memphis Meats) and Eat Just (and its Good Meat subsidiary) received the last of a series of approvals from the FDA and USDA last June 21 for their chicken products, but neither appears close to getting their products on the market.
So when?
“It could be anywhere from two years to 10 years,” says Josh Tetrick, co-founder and CEO of Eat Just, parent firm of Good Meat. “We could launch tomorrow in one or two stores, if we wanted to,” he adds, but he won’t, for reasons that will become apparent in the next 2,000 or so words. Read more