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May 27, 2021

European Union: EU 2021 Promotion Programs for Agricultural Products

For 2021, the European Commission allocated a total of 182.9 million euros for the promotion of the European Union’s agri-food products both in Europe and worldwide. The focus is on promoting products and farming methods that support more directly the European Green Deal objectives, prioritizing organic products, fruit and vegetables and sustainable agriculture. On January 28, 2021, the European Commission launched the calls for proposals for the 2021 European agri-food promotion programs, in the EU and abroad. For the 2021 programs, theCommission put a special focus on the promotion of products and farming methods that support more directly the European Green Deal’s objectives. A wide range of bodies, such as EU trade organizations, EU producer organizations and EU agri-food groups responsible for promotion activities are eligible to apply for funding and submit their proposals to the Commission. Read more