It’s time for livestock and poultry producers to better connect with consumers on the issues and more actively engage and communicate with consumers as to why they do what they do, according to David Ortega, associate professor in the department of agricultural, food and resource economics at Michigan State University, and Danielle Ufer a doctoral candidate at Michigan State. The future of animal agriculture may well depend on what steps farmers are allowed to take moving forward and how consumers perceive those practices and technologies.  Read more