The poultry and meat industries are always looking for ways to be more environmentally sustainable, but companies have to be mindful of greenwashing, according to Frank Mitloehner, Ph.D., UC Davis, Department of Animal Science, who presented at the International Production and Processing Expo (IPPE) 2024.
So, what is greenwashing?
The United Nations defines greenwashing as “misleading the public to believe that a company or other entity is doing more to protect the environment than it is.”Examples of greenwashing include using misleading environmental labels or promoting sustainability goals while having no actual plan to reach them.