How AI builds consumer connections with chicken brands

Chicken marketers can leverage artificial intelligence (AI) to predict trends, automate processes and boost revenue, improving both product development and the consumer experience. “AI technology can help chicken brands and marketers learn more about consumer buying patterns and their behaviors,” Hana Bieliauskas, senior vice president and partner, Inspire PR Group, explained. “I know it can be kind of a daunting topic and people are sometimes a little hesitant to embrace it, but I’d really like people to get excited and more open to integrate it into their marketing efforts.” Read More