U.S. consumers have demanded ever-more poultry meat over recent decades, and the industry has responded well. Poultry overtook beef as the most available meat for consumption in 2010, having done the same with pork in 1996, according to the U.S. Department of Agriculture (USDA).
Growth in demand for poultry meat is projected to continue upward. Chicken, of course, is the cheapest option, and turkey can be budget friendly, but the two meats have numerous other characteristics that should see them increasingly well-placed in the ever-evolving consumer landscape. Read more