One Health Certified program builds consumer trust

A new certification and labeling program proven to build trust with consumers is here for 2020. As part of WATT Global Media’s 2020 Chicken Marketing Summit webinar series, Dr. Don Ritter shared his vision and early results with the One Health Certified certification program. The certification is an independently verified welfare scheme based on five key animal production values that’s shown to reduce consumer worries and effect purchasing decisions. He spoke on May 20, 2020, in the second in a series of seven webinars proudly sponsored by Zoetis. The webinar is available to view on demand for free and free registration for future webinars is open now.  Read more