Opportunities for the egg industry remain untapped

Emphasizing healthy living and nutrition among consumers brings a big opportunity for the egg sector, according to young egg industry leaders. Many of this year’s International Egg Commission young egg leaders said that while they recognized a push towards alternative proteins and vegetarian/vegan diets, there was a massive opportunity for the sector to highlight that eggs are a healthy and sustainable protein source. Marco Hennes of Eirehof-Hennes GmbH, Germany, said the growing trend towards healthy eating was a significant one for the sector: “Eggs are one of the healthiest foods available and offer one of the most natural sources of bioavailable vitamins and minerals. With the increasing trend towards fitness in younger generations, there is a great opportunity for eggs as a natural alternative to food supplement products.” Read more