Pork and poultry report: Technology adoption to alleviate industry burdens

Considering 17% of US broiler production and 28% of US pork production account for exports, Rabobank suggests producers and processors look at consumers worldwide — not just in the United States. Rabobank expects growth of US protein exports to Southeast Asia and Central America as demand outpaces the domestic supply in those regions. “Recent productivity challenges in the swine and poultry industry have raised the question of whether these animals have reached their full genetic potential,” said Christine McCracken, senior analyst of animal protein at Rabobank. “Evidence suggests they have not.” McCracken encourages the adoption of technology and investment in genetic improvements to grow meat and poultry yields while reducing the industry’s environmental footprint. Read more