The U.S. poultry industry is continuously seeking to optimize efficiency while considering consumer preferences for convenience and speed in meal preparation. Advancements in further processing and genetic improvements have helped producers satisfy consumer demand by turning whole birds into products that reduce preparation and cooking difficulty for consumers.
The trend toward bigger further processing investments represents the industry’s response to consumer demand for convenient, value-added products that meet nutritional and price point expectations, said CoBank animal protein economist Brian Earnest at the 2025 Chicken Marketing Summit. Read more