Rabobank: Optimistic outlook for poultry

While rising feed prices earlier in 2022, ongoing inflation across the world and widespread cases of highly pathogenic avian influenza (HPAI), the global outlook for poultry in the fourth quarter of the year and into the first quarter of 2023 is a bright spot compared to other proteins. According to Rabobank’s Q4 report, poultry’s affordability is appealing to most consumers.

“Chicken will be the best-positioned protein due its low price position in times of pressure on consumer spending power,” the report said. “However, with current major cost inflation and supply chain disruptions, the industry should try to keep offering affordable solutions to consumers to reduce the risk of major demand liquidation.” Read more