NCC expresses opposition to proposed Salmonella rule
The National Chicken Council (NCC) provided details about its response to the proposed rule to reduce Salmonella in raw poultry products. After reviewing the proposed rule by the US Department of […]
NCC Requests Extension of Comment Period for Salmonella Framework Proposed Rule
Because all NCC member companies will be significantly impacted by the Salmonella Framework for Raw Poultry Products and proposed determination and given the complexity and sheer length of the proposal, […]
Federal agencies continue to assess safety of dairy, beef products from H5N1
A second round of testing for H5N1 in dairy products confirmed previous sampling results that the pasteurization process kills any active trace of the virus, making it safe for consumption, […]
Reducing early-life stress in broilers helps improve performance, welfare
Minimizing bird stress is critical for maintaining good welfare and flock performance, but it’s especially critical when birds are less than 4 weeks old, a Virginia Tech study shows. “Our […]
How is the Revolution in Technology Changing Food Safety?
Technology has affected every aspect of our daily lives—and food safety is no exception. Over the past few Food Safety Insights columns, we have discussed the changes that have been […]
Indoor heat rule now in effect in California
Most workplaces in California must now adopt a number of worker safety measures when indoor temperatures hit specific levels. Effective immediately, the Heat Illness Prevention in Indoor Places of Employment […]
The Rise of Poultry: How Consumer Demand Is Reshaping the Market
Birds of a feather may flock together, but the poultry market continues on a differentiation streak, with more products, price points and brands. Trends in the meat case, freezer aisle, […]
Chicken marketers key to influencing the consumer narrative
The broiler industry needs to proactively elevate consumer engagement to keep chicken as the protein at the center of the plate in the future. Marketers and PR will play a […]
6 ways the Gen Z chicken consumer of 2035 may surprise marketers
As the poultry industry looks ahead to 2035, many are pinning their hopes on Gen Z becoming a major chicken-consuming demographic. However, a closer examination of this generation’s values, preferences […]
Air chilling predicted to increase in US processing by 2035
While the U.S. poultry processing sector continues to be focused on improving its efficiency and quality of its products, water consumption has also become a priority due to its direct […]