Birds of a feather may flock together, but the poultry market continues on a differentiation streak, with more products, price points and brands. Trends in the meat case, freezer aisle, and deli and prepared foods areas are driven by shoppers seeking solutions — and, often, innovations — across the omnichannel.
Poultry remains a protein staple, especially in an inflationary environment that’s only recently calming down from earlier highs. Market data affirms that chicken and, to a lesser extent, turkey, are grocery stalwarts: According to the 2024 “Power of Meat” report from FMI — the Food Industry Association, dollar sales of fresh poultry hit $18.4 billion in 2023, a 2.9% gain compared with the 1.4% increase logged for the $36.2 billion fresh beef category. Read more