June 8, 2020

Why consumers went crazy for chicken sandwiches in 2019

A viral feud between two quick service restaurant (QSR) chains over chicken sandwiches captured consumer attention in 2019, boosting sales at QSRs across the country. “Chicken sandwiches have always been table stakes, but the buzz in 2019 was competition-driven. The reigning chicken champ, Chick-fil-A, seemed to have gotten ruffled feathers by an unexpected player in the chicken sandwich space,” Kelley Bailie Fechner, Director of Customer Solutions for Datassential, said.  Read more