13 FEB

2019 Chicken Marketing Summit: Channels, Choices and Challengers

How do channels, choices and challengers influence consumers’ chicken purchasing behavior? Find out at the 2019 edition of Chicken Marketing Summit scheduled for July 21-23 at the Belmond Charleston Place in Charleston, South Carolina. Early Bird registration is now open.

Consumers have more choices for when, where and how they buy chicken than ever before.  Advances in mobile technology, computing power and connectivity have made home delivery of prepared meals, groceries and meal kits commonplace. The differences between foodservice and retail distribution channels for food have been blurred as convenience and grocery stores offer more made-to-order meals and restaurants have more carry out and home delivery options. There is more choice and competition for each meal occasion.  Read more

13 FEB

USDA confirms additional cases of Virulent Newcastle Disease

During the week of January 25-31, the United States Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) confirmed 26 cases of virulent Newcastle disease in Los Angeles, Riverside and San Bernardino counties, California.  An additional 84 cases were confirmed between December 21, 2018 and January 24, 2019.  These detections occurred during the recent government shutdown and, while there were APHIS employees responding to the detections during that time, the weekly update messages and updates to the APHIS website were not completed.  These updates include two commercial cases in Riverside County, California, which were announced during the shutdown.  They also include one case in backyard exhibition chickens in Utah County, Utah.  Read more

13 FEB

Washington Week Ahead: Trump talks to nation, EPA nominee set to advance

President Donald Trump makes his case to the nation this week for his trade and immigration policies, while Senate Republicans look to advance Anthony Wheeler’s nomination to be administrator of the EPA.

Also this week, House Democrats will launch a series of hearings intended to focus on their policy priorities, including addressing climate change.

Trump’s state of the union message is scheduled for Tuesday night after being delayed by one week because of the government shutdown and his border funding dispute with House Speaker Nancy Pelosi.   Read more

01 FEB

Northwest Chicken Council 5th Annual Conference April 11 & 12

The Northwest Chicken Council‘s 5th Annual Conference and Meeting takes place April 11-12, 2019 at the RiverPlace Hotel in Portland, Oregon. Please make sure to make your hotel accommodations by Monday, March 18th. Also, we are asking all our members to consider a sponsorship to help offset our reception and breakfast. We are keeping our sponsorship’s at modest levels, $300 – Silver Club and $500 – Gold Club, and we are not trying to profit from your contributions, but we want our annual meeting again to provide a great venue for business updates, networking and informative speakers. This is Oregon and Washington’s premier chicken event.

To Sponsor/Register please click the following link:  NWCC Form Sponsorship/Registration. 

Northwest Chicken Council Annual Conference Sponsors to date:
Gold Club Sponsor
Aviagen; Boehringer Ingelheim; Cobb-Vantress, Inc.; Draper Valley Farms; Elanco; Marel; Sealed Air Corp; Strand Ag Supply; Veterinary Service, Inc.

Silver Club Sponsor
Alltech; Alpha, Inc.; Big Dutchman; Diversified Ag; Ideal Ag Supply; International Paper; Motomco;  Ziggity Systems, Inc.

01 FEB

Next farmhand in poultry barn could be a robot

A prototype of a robotic assistant for poultry barns locked down funding on Jan. 15 by winning Red Wing Ignite’s Ag Tech Challenge.

Jack Kilian, an electrical engineering major and research assistant at the University of Minnesota, gave the winning pitch for the semi-autonomous robot that would help monitor poultry barns.

The “Poultry Patrol” will be a robot that performs tasks like detecting dead poultry, training birds to lay eggs in specific locations, disinfecting spots of excrement, turning soil and retrieving eggs.  Read more

01 FEB

To manage IBDV, ‘let the bird tell you what to do’

Conventional wisdom dictates that infectious bursal disease virus (IBDV) field strains should determine the vaccine strategy.

However, a recent study from Brazil indicates the reverse is also true: The vaccine strategy can influence which IBDV field strains appear – and understanding and monitoring these dynamics are critical to the long-term control of the disease.1

The 4-year study, published in The Journal of Applied Poultry Research, looked at bursal tissue samples from IBDV-positive commercial broiler flocks in Brazil that had been immunized using one of three different IBDV vaccine strategies: a turkey-herpesvirus vectored IBD vaccine, an antigen-antibody complex vaccine or a conventional live vaccine. While half the IBDV-positive samples were compatible with vaccine genotypes (classic IBDV), as expected, the other half were classified as variant or very virulent field strains.  Read more

01 FEB

A new market for the chicken industry: Gen Z mothers

A new generation of chicken consumers has emerged. It’s called Generation Z, and its members are presently between the ages of 2 and 22.

But this generation is not like the one before them, the Millennials. Generation Z – also more simply known as Gen Z — has its own values, its own defining moments, and its own behaviors, according to Maria Bailey, CEO of BSM Media.

BSM Media is a full-service marketing and media firm known for connecting brands with consumers through innovative and organic outreach program, and Bailey has been credited by Ad Age for creating the “mom marketing” niche. Bailey will discuss her views on Generation Z moms and ways the chicken industry can better connect with them at the 2019 Chicken Marketing Summit, to be held July 21-23 at the Belmond Charleston Place in Charleston, South Carolina.  Read more

29 JAN

Government shutdown cost economy $11 billion, budget office says

Federal employees went back to work Monday after the longest shutdown in government history – but the economic effects will be felt for a long time.

A report released Monday by the nonpartisan Congressional Budget Office found that the economy took an $11 billion hit, including $3 billion that’s gone forever, in the 35 days that parts of the federal government went unfunded.

“In CBO’s estimation, the shutdown dampened economic activity mainly because of the loss of furloughed federal workers’ contribution to GDP, the delay in federal spending on goods and services, and the reduction in aggregate demand,” the report said.  And that may just be the tip of the economic iceberg. Read more

29 JAN

Perdue selects three senior leaders at USDA

U.S. Secretary of Agriculture Sonny Perdue today selected three highly-qualified individuals for senior leadership positions at the U.S. Department of Agriculture (USDA). Perdue named Dr. Mindy Brashears as Deputy Under Secretary for Food Safety, Naomi Earp as Deputy Assistant Secretary for Civil Rights, and Dr. Scott Hutchins as Deputy Under Secretary for Research, Education, and Economics. These positions do not require Senate confirmation.  Read more