The year 2017 goes down in history as the most important ever in grocery. The food world around us is changing at incredible speed, and the industry must evolve. Grocery, now “cool,” is an industry that is attracting talent from the best schools and companies who would not even have thought about a career in grocery or food a few years ago (let alone raising millions for their own food startups).
Grocery retailers like Hy-Vee have created a new environment, both physically and intellectually, that these thought leaders of tomorrow want to be a part of. Consumer packaged goods companies are creating incubators that attract startups to help these brands understand how to become relevant to a new kind of consumer and offer them looks at innovations that they have never dreamed about.