Amazon and Whole Foods have found a great match in each other, one that can give Amazon’s online grocery business a substantial boost by offering in-store pickup while also giving Whole Foods a data and technology upgrade for a better shopping experience. Both can capitalize on fresh opportunities for cross-marketing.
Amazon AMZN, +0.76% , if the deal is completed, is gaining a network of more than 430 physical stores, mostly in well-trafficked urban locations. Its customer base is higher-income, skewing to millennial and Gen X consumers, many of whom may be current Amazon customers and time-starved, with an interest in health and wellness and fitness, experience and convenience, but they’re not necessarily current Amazon grocery shoppers. Read more