Whether the chicken or the egg came first, building and maintaining a strong poultry brand is important. Alltech’s 27th International Animal Health and Nutrition Symposium will address these challenges and provide insights and solutions to the issues that plague the poultry industry. The Symposium, entitled The Game Changers: Creative Concepts for Agribusiness to Respond to Relentless Commoditization and to Innovate for a Greener Future will be held at the Lexington Convention Center in Lexington, Ky., USA from May 22-25, 2011.

“With poultry companies being squeezed from both ends from consumer demands increasing on one side while unprecedented feed prices push from the other, there has never been a more important time for innovation,” said Nick Adams, Western North America sales manager for Alltech. “Adaptability to these various pressures will be key to survival as we move forward.”

Symposium attendees will hear from and interact with poultry industry experts during the following informational seminars:

 

          Building and maintaining a strong poultry brand – Challenges faced by the technical team

o   B. Stewart-Brown, Perdue Farms, Inc., Maryland, USA

 

 

          The big shift – How rising grain prices are impacting poultry production. Coping with ingredient quality issues

o   P. Smith, Tyson Foods, Inc., Arkansas, USA

 

 

          Progressive Nutrition: Applications of Algae for Animal Health

o   J. Pierce, Alltech, Kentucky, USA

 

 

          Systematic and intestinal challenges – What does it cost the bird?

o   T. Applegate, Purdue University, Indiana, USA

 

 

          What is your salmonella strategy? Lessons from the North American egg industry

o   G. Cutler, Cutler Associates International, California, USA

 

 

          The impending grain crisis  – Using SSF to avail of novel raw materials

o   A. Gernat, Escuela Agricola El Zamorano, Tegucigalpa, Honduras

 

 

          Harnessing the power of genomics – How it will change the way we feed broilers and address the consumer agenda

o   J. Hardiman, Cobb-Vantress, Arkansas, USA

 

 

          Closing the processing-nutritionist feedback loop – The hidden cost of nutrition – Meat quality information gap

o   F. Nunes, Poultry Processing Consultant, Parana, Brazil

 

 

          Six things you did not know about the eggshell – Game-changing approaches to feeding the hen

o   S. Solomon, Vigonac, Brantome, France

 

 

          The broiler chick paradox – How in ovo feeding activates gene expression and shapes future poultry performance

o   Z. Uni, Hebrew University, Tel Aviv, Israel

 

 

          The egg comes first – in ovo feeding and the promise of perinatal nutrition

o   P. Ferket, North Carolina State University, North Carolina, USA

To secure your place at the 2011 Alltech International Animal Health and Nutrition Symposium, please visit Alltech’s Symposium site. For more information, please email [email protected] and be sure to join in the conversation on Twitter by using the hashtag: #AlltechSymposium. Follow Alltech Symposium related news on Alltech’s agriculture and science blog.

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