Chicken wings have become a staple food of Super Bowl parties in the U.S., and demand for them on menus is now at an all-time high leading up to the second biggest eating day of the year – Super Bowl Sunday.
Super Bowl weekend is unquestionably the biggest time of the year for wings. According to the National Chicken Council’s 2013 Wing Report, more than 1.23 billion wing portions will be consumed during Super Bowl weekend in 2013, as fans watch the San Francisco 49ers and the Baltimore Ravens battle for the Lombardi Trophy.
To put that into perspective, if 1.23 billion wing segments were laid end to end, they would stretch from Candlestick Park in San Francisco to M&T Bank Stadium in Baltimore… 27 times. Super Bowl wing consumption is down about one percent, or 12.3 million wings, compared to last year’s numbers, but not because demand for them is declining. Quite the opposite, explains Bill Roenigk, chief economist and market analyst at the Washington, D.C.-based National Chicken Council. Read More