This week nearly 250 regional, state and national farm, ranch and agribusiness organizations sent a heartfelt "thank you" to Chrysler Group Chair and CEO Sergio Marchionne – and his Ram Trucks team – for its outstanding XLVII Super Bowl commercial "So God Made a Farmer." The ad kicks off a campaign declaring 2013 "The Year of the Farmer," and features gorgeous still images from ten noted photographers including William Albert Allard and Kurt Markus. The commercial’s crowning glory, however, is legendary radio broadcaster Paul Harvey’s recitation of his essay on the virtues of the American farmer, which he originally delivered at a Future Farmers of America conference in 1978. Mr. Harvey passed away in 2009.
The commercial also kicks off a partnership with the National FFA Foundation to draw viewers to the http://www.ramtrucks.com/en/keepplowing site. For every view, download or share of the two-minute spot, Ram trucks will make a donation to the FFA Foundation’s "Feeding the World – Starting at Home" hunger program. In addition to the advertisement being the third most popular Super Bowl commercial according to USA Today’s "Ad Meter," it has already received over six million online views to date.