August 10, 2018

Are meat companies giving shoppers too much information?

Consumers increasingly desire transparency in the meat they buy, but suppliers are having a hard time figuring out how much information is too much, according to The Wall Street Journal. Shoppers want to know where their chicken, beef and pork came from, how it was raised, what it was fed, and more. According to a recent Packaged Facts survey, 58% of consumers say they’re more concerned about the treatment of chickens, pigs and other food animals than they were a few years ago.

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