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March 7, 2019

Big birds are so 2017. The money is now in smaller, tender chicken

Some chicken companies are doing well despite recent rock-bottom prices. Others are facing losses. A lot of it comes down to the size of the bird they’re hawking.

A decades-long trend of increasing chicken size has come to a halt, according to JPMorgan Chase & Co. Big birds — of nine pounds or more — are more often plagued by so-called woody breast, a big turn-off for chicken lovers because it makes meat unusually tough. Prices of breast meat from those animals fell to record lows late last year and have only just started to recover.  Read more

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