Poultry producers deliver on consumers’ desire for convenience

The U.S. poultry industry is continuously seeking to optimize efficiency while considering consumer preferences for convenience and speed in meal preparation. Advancements in further processing and genetic improvements have helped producers satisfy […]

Colombia becomes a chicken exporter to Japan

A year ago, Colombia had started exporting eggs to Cuba and I blogged about the fact that poultry export possibilities are expanding in Latin America. Well, yesterday, I received a very […]

HPAI consumer confusion threatens broiler market stability

A critical disconnect between consumer perception and scientific reality around highly pathogenic avian influenza (HPAI) could affect future chicken sales, industry experts warned at the 2025 Chicken Marketing Summit, held at […]