February 27, 2012

Chicken continues to dominate the dinner plate, “Power of Meat” report finds

Chicken continues to dominate the center-of-the plate, although American families like variety in their evening meals with many mixing their choice of dinner proteins throughout the typical week, according to the "2012 Power of Meat" report issued this week at the Meat Conference. Chicken is served four or more times per week at dinner by 10 percent of consumers, while 53 percent serve chicken one to three times per week, and 14 percent serve it less than once a week.  Only 3 percent never have chicken for dinner. Read More

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