January 25, 2012

Chicken wings to dominate Super Bowl weekend

It’s the most wonderful time of the year – for chicken wings. The National Chicken Council’s (NCC) 2012 Wing Report estimates football fans will consume more than 1.25 billion wing portions during Super Bowl weekend, totaling more than 100 million pounds of wings. Bill Roenigk, NCC senior vice president and chief economist, said chicken wings will be consumed by three times the number of Americans on Super Bowl Sunday than a typical Sunday throughout the year. About half will be ordered from restaurants and the remainder from retail grocery stores, he said. Read More

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