Chinese consumers’ tastes are changing

Consumers’ tastes are changing, though, with poultry, beef and sheep meat becoming more popular, while pork’s share decreases, as consumers focus more on nutrition and food safety. This could bode well for meat producers willing to seize opportunities. According to Rabobank, while meat consumption in China is still rising, growth rates have dropped markedly since the 1990s. Today, growth is at a steady two per cent or so per year. However, the vastness of the Chinese market means that there is still a great deal of potential, with market growth shifting from purely volume to both volume and value growth. Read More