January 28, 2014

Chipotle takes aim at animal agriculture

Chipotle Mexican Grill has developed a marketing campaign that endeavors to sell values along with a few burritos. “Farmed and Dangerous” is being billed as “a Chipotle original comedy series” that casts a satirical eye toward what it calls industrial agriculture. Viewers can watch the four-episode series on video streaming service Hulu and Hulu Plus starting Feb. 17. The company says the series “satirizes the lengths to which corporate agribusiness and its image-makers go to create a positive image of industrial agriculture.”  Read More

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