Eating healthy is a lifestyle that restaurants can capitalize on, finds Technomic

As today’s consumers seek healthier menu options, health has grown beyond a fad and into a lifestyle. People want to be more informed of the food they are eating and the way in which an operator or supplier is growing or preparing their food. Suppliers have an opportunity to provide fresh/natural foods and help operators tell the story.More than half of consumers (59 percent) rated “socially responsible” as an important factor when deciding what restaurant they will visit, followed by; serves meat and poultry raised without hormones or steroids (58 percent), serves free-range poultry and/or grass-fed beef (45 percent) and serves natural and organic menu items (41 percent). Read More