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April 18, 2018

Farmers add emotional connection to food

Adrian Percy, Global Head of Research and Development for Bayer Crop Science, told California Ag Today recently that he believes the public still trusts farmers.

“There’s a high degree of trust,” he said, “and I think that comes from the fact that there is an emotional connection with food and the fact that growers are known to be trying to work sustainably. Growers look from generation to generation in terms of passing the farm down, oftentimes, and I think that is still understood by the public, even if people have a few reservations about some of the technologies we use in agriculture.”  Read more

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