October 1, 2018

Foster Farms debuts DORI™, a QR code virtual assistant in the fresh chicken case

Today, Foster Farms introduces DORI™, a new, interactive on-package QR code that is designed to make shopping for chicken easier. In her friendly emoji style, DORI™ connects consumers to exclusive savings, more than 500 fresh chicken recipes, a guide to poultry labeling terms and more. DORI™is accessible via smartphones wherever Foster Farms fresh chicken is sold. DORI™ debuts across all Foster Farms fresh chicken lines including Fresh and Natural, Simply Raised and Organic products.

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