By the year 2020, the retail and manufacturer landscape will undoubtedly change. But despite the myriad ways trends could shift, one thing will become increasingly salient for retailers: They need to pay attention to Millennials.
That’s because not only does this generation now account for about one-quarter of the U.S. population, its buying power will grow as these consumers get older. So as members of this group mature into a main consumer group, retailers and manufacturers alike will need to account for their needs, buying preferences, changing geographic locations and increasing spending power. Read More