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April 23, 2019

Key poultry industry leaders to share insights on consumer purchasing behavior at Chicken Marketing Summit

WATT Global Media has announced agenda and speaker details for the 2019 Chicken Marketing Summit. This annual executive conference is scheduled for July 21-23, 2019 at the Belmond Charleston Place in Charleston, South Carolina.

“This year’s event offers a unique combination of education and panel discussions on consumers purchasing trends and the challenges the industry faces in regard to choice and competition,” said Terrence O’Keefe, content director, WATT Global Media. “The content will cover a wide range of topics including marketing to Generation Z moms, competing for consumers’ protein needs, transparency in the age of activism and much more.”

The dynamic lineup of speakers and panelists will include opening keynote speaker Clint Rivers, president and CEO of Wayne Farms; Maria Bailey, CEO of BSM Media; Robyn Metcalfe, Ph.D., founder and director of Food + City; Hinda Mitchell, founder and president of Inspire PR Group; Meagan Nelson, associated director perishables group for Nielsen; Kelly Fechner, director of customer solutions for Datassential; Justin Sherrard, global strategist of animal protein with Rabobank Global; and Laston Charriez, head of marketing with Pilgrim’s Pride.  Read more

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